The real AI advantage isn't building products faster

AI is making it faster and cheaper to turn ideas into working products. But faster execution doesn’t automatically create more value.

In this episode, Carlos Sousa, Associate Director of Design & Innovation at Nagarro, explores why the real AI advantage lies in knowing what to build, not just how quickly to build it, and what this shift means for product discovery, team roles, human judgment, and the rise of AI-ready design systems.